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Below the village

Twenty years,
cut away.

Every shop on the street runs a pipe down through the floorboards. Follow them.

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years

Digital marketing and martech — first campaign to agents in production.

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brands

The lifecycle programs behind Australia’s biggest customer experiences.

KmartColesQantasJetstarWestfieldVodafoneSuncorpBWSCatchPetbarnPetstockSafetyCulturePrezzeeUNEGrays
The stockroom — every account, kept

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mobile activation ↑

And retention up 17% year on year — what plumbing done properly actually buys.

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of execution automated

A week of campaign production down to four hours. 100K+ Santa AI videos out the door.

Under the middle of the street

Every pipe ends at one desk.

The exchange — six sources, one profile

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awards in martech AI

A plumber, a strategic thinker and a nerd. That’s me.

Meet Raf properly

While you decide — the B-side

Same hands, different plumbing.

Four Dark Prelude records, written and mastered by the person who masters the pipes. Put the needle down — it actually plays.

0:000:00

A song about civil war — the moment neighbours who would have been friends are handed a side and told to pick. Less about any one conflict than about the way politics has lately taught people to look at each other.